Open to Remote

Bianca Lapuz

Marketing Coordinator & Operations Specialist

Performance-driven Marketing Coordinator with 8+ years of experience bridging high-accountability client operations and scalable marketing execution. Expert in SEO performance reporting, workflow automation, and cross-functional coordination within fully remote environments. ClickMinded SEO Certified with a reputation for “zero-revision” delivery — providing structured, high-quality execution that consistently reduces internal review cycles.

Antipolo City, Philippines

Capabilities

What I do well

A toolkit built across analytics, operations, strategy, and hands-on execution.

Analytics

SEO ReportingPerformance Dashboards (GA4/GSC)KPI TrackingTrend Analysis

Operations

Workflow DesignTeamwork & ClickUp ArchitectureProcess StandardizationSystem Migration

Strategy

Client-Facing CommunicationStakeholder LiaisonBudget Management

Execution

On-Page SEOLink Building & IndexingAsync Team CollaborationOperational Scalability
Experience

Where I've made an impact

Executive Assistant

Engage Diamond StudioToronto, Canada · Remote

Mar 2026 – Present
  • Provide executive support to three sales consultants at a Canadian luxury jewelry company, managing inboxes, client communications, and daily coordination across multiple active accounts
  • Categorize and triage the sales inbox across four categories (Client Emails, Appointments, Payments, and Tasks & Assignments), ensuring no communication is missed or delayed
  • Manage Slack user groups and coordinate internal team communications across a fast-moving sales environment
  • Attend client-facing meetings and rendering review calls, taking and cleaning up meeting notes for the sales team
  • Draft and send client emails on behalf of sales consultants, maintaining a warm and professional tone consistent with the brand
  • Support onboarding and orientation during the first weeks of joining, quickly adapting to new tools including Salesforce, Monday.com, and the company ERP system
  • Produce end-of-day reports summarizing completed tasks, obstacles, and team support needs

Client Operations Lead

Bellamy LoftToronto, Canada · Remote

2017 – 2025
  • Managed 50+ high-value client engagements annually ($8K–$15K+ per event), overseeing end-to-end logistics including catering, decor, and vendor contracts
  • Orchestrated complex multi-stakeholder coordination, aligning internal teams with external vendors to ensure flawless event execution
  • Developed repeatable operational systems that reduced last-minute escalations and improved delivery consistency across all client touchpoints
  • Acted as primary legal and financial liaison, managing contract negotiations, Special Occasion Permits, and complex billing structures
  • Maintained 95%+ client satisfaction through proactive communication and expectation management during high-pressure milestones

Marketing Coordinator

Dialed-In WebRemote

Late 2025 – Present
  • Manage performance reporting and SEO campaign coordination across 17+ franchise client locations, delivering structured KPI summaries that inform leadership and client decisions
  • Reduced reporting turnaround by ~50% — shifting from weekly cycles to 2–3 day delivery through standardized documentation frameworks
  • Oversee vendor communication and order tracking with partners including Marketer Center and WL Marketing for link building and citation services
  • Lead client onboarding setup in Teamwork, ensuring project timelines, task lists, and materials are accurately populated from day one
  • Prepare and format Month 1 advanced SEO reports and maintain rolling monthly reports across all active client accounts
  • Track and verify link indexing status of newly acquired links and citations, maintaining accuracy across campaigns
  • Led migration from Teamwork to ClickUp across 20+ active campaigns, standardizing workflows and improving team-wide task visibility and accountability
  • Translate SEO, traffic, and conversion data into executive-level narratives that drive stakeholder alignment and decision-making
  • Manage content updates across client WordPress and Shopify sites — including blog publishing, on-page SEO optimization, product listing updates, and media management

Executive Assistant to CEO

Dialed-In WebRemote

Aug 2025 – Late 2025
  • Provided direct support to the CEO, managing calendar, communications, and daily priorities across a fast-moving remote agency
  • Coordinated internal team schedules, meeting agendas, and follow-up notes to keep leadership aligned and projects on track
  • Handled vendor and supplier communications, ensuring timely responses and order accuracy
  • Managed travel logistics and prepared materials for internal and external meetings
  • Promoted to Marketing Coordinator after 3–6 months based on demonstrated ownership, reliability, and operational execution
Background

Education & credentials

Bachelor of Arts — Mass Communication & Media Studies

Far Eastern UniversityManila, Philippines

2008 – 2013

Certifications

  • ClickMinded SEO Certification (Dec 2025 · Credential ID: 170355620)

SEO Tools

Google Analytics (GA4)Google Search ConsoleLooker StudioAhrefsSEMrushBrightLocalSE Ranking
Contact

Let's work together

Open to Remote · based in Antipolo City, Philippines.